With the economy the way it has been for the past 3 years or so it is refreshing to hear about businesses doing well. It gives us a bit of hope that things can and will get better. We are used to hearing or reading press releases about companies laying off workers, closing stores or plants, or filing for bankruptcy.
It is even more encouraging to hear about a technology start-up excelling. Recently Millennial Mobile, a mobile ads company was named to SearchMaryland.com’s Top Businesses to Watch list. The “Top Businesses to Watch” recipients include businesses representing the clean energy, mobile advertising, healthcare, technology, and education industries. Other companies on the list include Kloudtrack and WellDoc. To see the full list, visit the SearchMaryland.com website.
It is no surprise that mobile ads would be so hot right now. It is a money maker for sure. Several people use smartphones and tablets to browse the web, access email, and use many apps while on the go. Some would argue that if you have not embraced mobile ads for your website or company you are missing out on valuable potential revenue. Some recent successful Millennial Media campaigns include Starz Spartacus: Vengeance premiere, Pandora Jewelry’s Valentine’s Day campaign, and Activision’s Call of Duty: Modern Warfare 3 campaign.
Many may wonder how effective mobile ads really are. If done correctly they can be very effective. Mobile ads can be showcased on mobile websites and in mobile apps. If users see something of interest, they click on it. I know that I have clicked on a few ads. Although I do not do this much on my desktop computer, something about seeing the ads on my mobile make them more clickable. Perhaps it is the smaller screen resolution and that the advertisement is more directly in my view. And remember, the use of ads in mobile apps allows us to get more apps and games for free. This is always a good thing.