If you run an online business, email marketing is an important part of converting sales. According to Shopify, e-mail marketing makes up 7% of e-commerce transactions, which means it’s the second biggest e-commerce marketing channel other than search, which makes up 15.8% of transactions. E-mail has been around for more than two decades, and it is now used more than ever before for marketing. Today, e-mail marketing is both hugely successful and continually evolving – it’s only going to get better from here on out.
Harness the Power of the Review
As bloggers, we know all about the power of the review. We receive product pitches from companies on a daily basis that want us to review their products to get the word out to potential customers. According to Argos, their products that were shown with reviews had a conversion rate that was 10% higher than products without reviews. Use your e-mail blasts as a way to show customers your best products and the buyers who love them. The more reviews, the better. If you’re having trouble getting customers to leave reviews, send out a competition incentive to encourage shoppers to give feedback. Or, get some bloggers involved!
Followup on Abandoned Carts
I have noticed this happen to a few sites that I visit. When someone adds an item to their cart, they’re one huge step closer to becoming a customer. Sometimes these carts are abandoned and the customer is never heard from again. When someone leaves a full cart behind, you can have an email automatically sent to them that asks why they didn’t finish the transaction. Figuring out why people are stopping mid-process will help you identify any bugs or gaps in your strategy,
Enable Newsletters to Be Viewed on Mobile Devices
Today, most people are getting information while on-the-go. You wouldn’t dream of neglecting mobile website marketing and the same should go for your newsletters. Today, many newsletter providers have a simple option to optimize each digital mailing for mobile phones and other handheld devices.
Separate Your Most Loyal Customers
Repeat business is good. When it comes to most e-commerce businesses, 80% of revenue comes from just 20% of your customer base. By segmenting these loyal and high-spending customers, you can target them directly with better incentives and bigger offers. For example, you can give them a complimentary gift card, which they’re bound to use, along with probably adding more onto the order.
No e-commerce marketing strategy is complete without an e-mail marketing component. Before you get caught up in posting daily to your social media accounts, make sure that you’re building a mailing list and sending newsletters (and other types of mailings) out on a regular basis.