In the past social media and business weren’t two things that really went together – social media was a fun thing for personal use, and business… well, that’s the opposite. But, some of us have found a way to make social media our business.

And these days just about every business has some form of social media. If you don’t you might miss out on a lot of potential profits and they might even be seen as suspicious by people who want to get a good idea of the business they’re thinking of paying money to. 

And when it comes to picking the best social media platform for business, there are a few things to think about – however, something that often comes out as a definite top contender is Instagram, which can be a real treasure trove of marketing ideas. As for bloggers, Instagram is the perfect place to market that blog and let people know all about it, and the key is to do what you can to maximize the impact your blog has. With that in mind, here are some tips to improve your Instagram profile and make sure your blog really stands out. 

Create Consistent, Eye-Catching Content 

What’s really important to get right over and above anything else to start with is the look and feel of your Instagram feed – it really matters. To begin with, you’ll want to choose a style that matches your blog’s brand and what it’s all about and then stick to it; if you keep changing how things look, that’s going to be confusing, and your followers might not even realize they’re looking at something you’ve posted so they don’t pay attention or comment. You need to come up with something that marks what you’re posting out as you, whether that’s a filter, a color scheme, or a particular layout, and that’s why followers will know it’s you right away. That’s great because it means they’re getting familiar with your brand and blog, which is precisely what needs to happen. 

It can also be worth experimenting with the different format options that Instagram offers – you don’t have to stick to just static images, for example, and it might be that trying out Reels for quick, engaging videos is a good choice, or maybe you could use Stories for updates in real time, which gives followers a sense of loyalty and belonging because they get to see what you’re up to. 

Protect Your Account 

If you’re going to grow your presence on Instagram, you’ve really got to do what you can to make your account safe, otherwise all that hard work could be for nothing if someone hacks into your account or there’s a problem and it all disappears – the last thing you’ll want is for your account to be compromised in some way. Unfortunately, I know a few people who lost access to their accounts due to hackers.

If you’re wondering how to protect your instagram account from hackers, you’ll need to put a few different things in place, including a strong password that no one can randomly guess, and enabling two-factor authentication if possible. The best thing to do is take a look online for some in-depth information about this and then you can be sure you’re doing all you can to make your Instagram account as safe as possible. Once you know it’s safe, you can focus a lot more on growing it and making it work for you in terms of marketing, and that’s what’s really going to count. 

Use Captions To Help Tell A Story

Instagram is known for being a visual social media platform as opposed to a text-based one like X, for example, but that doesn’t mean you can’t still use text to help make your story a better one that more people can understand. And to do that, you need to write great captions so that you can pull readers in and give them a good reason to click through to your blog. You could share tips, talk about your own reflections, or perhaps tell a funny story, and it can all be done through captions where you can let your personality come through which is going to help people feel more positive about your account and your blog. 

The best thing you can do is to end all your captions with a call to action, or CTA. That basically means you tell the readers to do something, like saying ‘go to my blog to read more’ or ‘comment below with your own funny story’, and so on. It’s amazing how much more engaged people will be when they’re reminded to do something simple like that, and it’s going to make a huge impact on your blog visitor numbers.