According to Amazon Web Services, a startling 88 percent of online buyers said they would not return to a website after a negative user experience. However, there is a widespread misperception that offering a good user experience equals having an aesthetically pleasing website.
Have you asked yourself, “Why aren’t you getting more leads or lowering your bounce rates?” It’s usually because you underestimate user experience (UX). So, these are the major actions that you should follow to elevate your website’s user experience to new heights, in addition to using BANG! web site design options.
Focus on Your Content
A designer’s effort should not be limited to designing well-structured layouts. The importance of writing for the user experience cannot be overstated. Collaborate with others and have high expectations for the products you use. Adopt terminology that your users are familiar with, be user-centered, and ensure that your communication with the user is clear as well as a decent sense of humor.
Text that is appropriately worded and engaging images or photos may have a significant influence on how consumers feel about and engage with a product. It is preferable to do some preliminary research on the people who will be using your product.
Select the Relevant Headings
You may not have given much thought to the importance of headlines to the user experience provided by your website. After all, our readers don’t pay attention to the headlines, do they? Think again.
Your website will be easier for your visitors to browse if you emphasize searchable, important phrases in the headers and subheadings of the pages they visit. These terms should clearly and immediately answer the questions that your readers are searching for. In addition, they break up the material, which makes the articles simpler to skim for the people who are reading them.
Add Genuine Images
We’re all aware that putting images on websites is a great way to make them more visually appealing. Nonetheless, photographs must be chosen with care.
Although uploading stock photos is straightforward and inexpensive, it is highly advised that you not use any stock photos at all. They may look professional, but they are often chilly, boring, and devoid of personalization.
Combine Various Content Formats
The last thing you want is for your well-researched blog posts to seem boring and monotonous. Tone and style are important parts of making appealing text, but so is the way it looks.
The visual appeal includes not just the use of graphics, but also the appearance and formatting of the text itself. Variable content formats across articles, or even within the same article, provide visual richness to your information.
Rather than using lengthy paragraphs, use subheadings, bullet points, or lists to break up your information.
Don’t Forget about White Space Power
You wouldn’t be reading it if the whole article was simply one lengthy paragraph, would you?
The arrangement of your words is not the only factor in your content that adds to its aesthetic appeal. The white space, which is the vacant area between the images and the text, is also an important component.
White space is essential because it not only allows your readers to breathe but also draws them into the content. Creating white space requires the use of several formatting elements, such as paragraph breaks, subheadings, lists, and spaces around images.
Make It Interactive
You can improve the look and feel of your site even further by employing a range of content formats. This will make the site more user-friendly and entertaining to use. Giving users the chance to interact with your website’s content increases the probability that they will browse your site in search of more information.
The forms that interactive content may take are many. One option is to make the text and images on a website increasingly interactive with the user’s mouse. The text of a menu item may change color as the user moves their mouse over it. Moreover, when the user drags their mouse pointer over product photographs, descriptive text may display gradually over them.
Make Your Website Mobile-Friendly
It’s infuriating to use your phone to browse a website only to discover that the pages don’t fit correctly on your mobile screen. Google is also ready for change, as seen by the mobile-friendly ranking increase it announced in 2015.
Google is now offering yet another incentive for websites to become mobile-friendly. It is transitioning to a mobile-first index, which means that mobile content will be prioritized in search results. Google already receives more mobile searches than desktop searches, and its impending change to a mobile-first index.
Request Feedback from Customers
Businesses must listen to what their customers have to say, and you should do the same. If you don’t, you’ll be putting yourself in a situation where you’ll miss out on an opportunity to boost interactions with your customers.
You might want to add a survey to your website that asks visitors to rate how good their experience was overall.