If you are in the process of starting your own business then you may be trying to gauge more interest from customers and clients. If this is the case then there are plenty of things you can do, it is all about using the right techniques and strategies. You may be aware that a high percentage of new businesses don’t make it through the first year. Take a look at the article below to find out how you can avoid this happening to you and how you can garner more interest.
Ask For Feedback
When people use your business it is always a great idea to ask for feedback. That way you can always strive to be the best there is. Gaining feedback from customers and clients gives you the chance to see what you are doing right and where you could improve. There will always be areas to address in your business, you might just not know it until someone points it out. It could be something as simple as more in depth customer service or adding a search bar to your website. It’s the little things you do that make a whole world of difference to your customers and clients.
There are several ways you can gain feedback from customers and clients. You could provide a link at the bottom of their receipts if they have shopped with you in person. If you are tech savvy then you could place a QR code at the bottom, this makes it easier for smartphone users to access. If they shopped online then you will have access to their email address, you could send them a feedback link this way. You may have also noticed that some shops have feedback boards, while these aren’t always accurate it might be nice to add one of these for shoppers to use on their way out.
Use Email Marketing
Email marketing has been around for many many years and it is still a strong form of marketing. You can send out many emails to customers and clients keeping them in the loop about new products and any sales that you are thinking of having. Email marketing gives those who aren’t on social media a chance to catch up with all your news. However, be aware of how many emails you are sending out as many just end up in the person’s junk folder without them knowing.
Improve Your Website
Every great business also has a great website. Without this your customers and clients won’t be able to shop with you whenever they want. It is common for shoppers to do most of their online shopping between the hours of 7pm and 10pm while they are chilling out in front of the TV. If your website isn’t user-friendly or accessible to all then you risk people taking their business elsewhere, likely to your competitors. It doesn’t take a lot to design a strong website, if you need help then you could use a web design and development agency. Tell them what you want and they will do all the legwork for you.
There may always be ways to improve your website such as keeping up with the latest products, sales, and prices that you have on your site. Try adding a chatbot to your website as well as a search bar. That way customers and clients can gain the answers they need straight away rather than waiting up to three business days.
Up Your Social Media Game
If you are wanting to stay current and ahead of the times then you will need to work on your social media. You may remember a time when social media didn’t exist and it was purely just websites that you had to worry about for your business. If you aren’t tech savvy then it can be tricky knowing how to use and manage social media. However, you will find a lot of your customers and clients find you through this so it is always worth keeping up to date with new posts and products.
You can hire a social media manager who will have all the skills, knowledge, and experience you need. They will keep your social media pages up to date with the latest news of sales and exciting new products launching. You will need to decide which platforms you are going to use, this will depend on your main demographic. For instance, if you are tailored towards older customers then facebook will be your go to.
Join Forces With A Professional
Do you currently have someone working for your business that knows what they are doing when it comes to marketing? Do they have experience? Have they proven that they are able to bring in new clients? Is your business seeing the success that it should be under their marketing plan? If the answer is no to any of these, then it might be worth looking into hiring a marketing agency to take over, or at the very least, lead the charge. At the very least, they have the knowledge necessary to take your marketing higher than ever before.
Use Traditional Marketing Methods
Are you using traditional marketing methods at the moment? If not, you should be. While you cannot always appeal to everyone, you should be at least trying to reach those people who aren’t online. While we know that these people are few and far between depending on your target audience, you still need to show them that you care about them.
TV advertisements, billboards, flyers, leaflets, all of these are still important in the marketing world.
Invest In Pay Per Click
Pay per click (PPC) marketing is a type of marketing where the advertiser pays for every click on their advert. While it might not seem as though it’s a very good way of marketing, it actually can be, especially if it’s bringing in high-quality leads. The reason we say this is because you only pay a small amount each time someone clicks on one of your ads, whereas if they are making a purchase then you’re going to be receiving a lot more money.
If even half of the people who click on your advertisement make a purchase on your site, then it’s more than worth the money that you pay.
Link Building Can Improve Your Site Rates
The final thing that we want to talk to you about is link building. If you’ve not heard of this before, the general concept is that you find blogs, you pay them to post your content on their site that has a backlink to your website on it, and then you get the added bonus of their users as well as whoever is finding you on their own. It’s important that this content is high-quality, that it fits on the blog that you are posting on, and that it will help generate high-quality leads.
If you get this wrong, your bounce rate will shoot through the roof because people will click onto your website just to see who you are. They won’t have any interest in what you do, and this is going to cause them to click off fast, leaving you with a high bounce rate. The point of link building is to improve your conversion rate, not drop it through the floor. There are companies that can help you with this too, so it might be worth looking into those.
We hope that you have found this article helpful, and now see some of the things that you can do to garner some more interest for your business. It’s not always going to be an easy task, as there are going to be times where you’ve got to generate demand from nothing when it dwindles, but if you put your mind to it, you can do it. The more effort that you put in here, the better results you’re going to see, so give it your all and hopefully you’ll see results sooner rather than later.
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