As we all know, the PR (public relations) industry is a big one. Brands want to get their products in front of the public and many of them use PR campaigns to do this. At this time of year pitches really take off. And now is the time to start pitching brands if you want to…
PR & Business
Should You Design a Mobile App for Your Business?
Not too long ago we talked about mobile apps being the future. And now? There’s an app for everything. But… is there an app for your business? Being mobile has allowed entrepreneurs to do things that they never dreamed were possible in the past. They’re able to keep their customers for longer and make them happier,…
5 Ways Your Smartphone Can Help Your Business
Modern technology is a truly wonderful thing. And cell phones easily rank amongst the very greatest enhancements of the 21st century. To think that not too long ago we had huge brick phones and flip phones, and now some of us have the iPhone 7. Technology is truly amazing. But it’s not only our personal…
4 Things to Consider When Starting an Online Business
In case you haven’t noticed, everyone is in business these days. More and more people are deciding that 9-5 jobs are just not for them. Or, many people are deciding to supplement their income by running their own business. If either of these cases is you, unless you are doing it just for fun making…
What You Need to Participate in a Trade Show
Having attended CES and the International Housewares Show for many years, I have seen a bit of what goes on behind the scenes of setting up a successful trade show. I’ve attended a couple of media events that went on while they were still setting up. It’s amazing how they can take a huge, empty…
Creating a Genuine Online Presence
Not too long ago I posted about The Importance of Being Authentic Online. As someone who works in and spends a large part of my day on social media, my professional branding, and online persona is something that I think about constantly. I do not understand people that get online and pretend to be someone else. That…