People often ask me questions about personal branding. They want to know what screen name they should use on various platforms. They wonder if their Twitter username needs to match Facebook…Pinterest…Instagram, etc. Branding IS very important. The only way to make a name for yourself is to have people know your name. 🙂 And while we wish that everyone, everywhere recognizes our given name and can remember it and find us, that is not always the case. Sometimes it is much easier to remember a username, or a domain name. In the world of social media it is very common to ask “And what is her Twitter username?” when trying to figure out whether or not you “know” someone.
This domain started it all for me. I first registered LittleTechGirl.com back in 2002. This was well before Twitter, Facebook, Pinterest, and all of the other social networks out there took over. However, it was catchy, and I knew that I should stick with it. From there I made sure that my branding would match across all platforms. You want to find me on a particular platform? You can bet that I'm LittleTechGirl… wherever it is.
Now of course behind that brand is a person. And when I'm not being LittleTechGirl I'm a mom, a photographer, and I dabble in web design. So, it is also important that people can find me by name. This is where owning your unique URL comes in to play. While most own their .com's these are common. How about being a bit unique?
As an individual, you can grab a very cool Domain.ME address. It's says “Heeyyy!! This is all about me.” Speaking of about me, the popular website About.me built their whole brand identity and site around the DOMAIN.me domain. The site allows you to claim your name for use as a type of online media kit or resume. My site is http://about.me/littletechgirl. However, I admit that I have not updated it in ages.
A much better option is to get your own domain. I just registered KrisCain.me and pointed it to my existing KrisCain.net site since it is already setup. There you can find out about me as a person and what I do in my business. It is also a portal that points you to all of my other sites on the web.
Here are 5 tips to branding yourself:
Stick With It
The key to branding is sticking with it. Once you decide your site name, brand name, or identity name STICK WITH IT!! You want people to remember you. And constantly changing your brand name or social media handles once you have setup an identity confuses your followers. Start off right… from the start.
Make Sure That Your Brand Name Makes Sense
Be sure that you pick a name that makes sense for your business. For example, your site name probably should not be Rugs2Us.me if you have a recipe blog. Your name should reflect what your brand is mostly about.
Make Sure That Things Match
Make sure that your business cards, website header, and all other graphics associated with your brand match. Trust me… it makes a good impression. 🙂
Live Your Brand
For some of us, our branding came naturally. In my case I was into computers for most of my life. I worked in IT, and I always dabbled in doing all things related to computers. In other words… I was living my brand. Others pick up on this. In my bio it states “Kris is a true geek. She does not just play one on the Internet.” In other words, please don't pretend to be what you're not. Steve Harvey recently said “Do not ignore you gift. Your gift is the thing you do the absolute BEST with the LEAST amount of effort.” And that is how I feel about business and blogging. You have to enjoy your business. You have to know your business. And you have to be good at it. And with that your branding comes naturally.
Remember that it takes time to establish yourself, so don't give up. Stick to it. Give your brand time to build. Just like it takes time to build any business, it takes time to establish your brand.
These are just a few tips to get you on the right track. Is your branding setup correctly? Do you own your own domain?
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Disclosure: This post is sponsored by Domain.ME. All opinions are my own.