If your company is going to thrive long-term then you must be committed to innovating and coming up with the next best outputs and products. You want to make sure you properly get the word out about what’s upcoming and what you’re rolling out next.
One way to do this is to throw an event centered around your new product. It’s a chance to bring business leaders, consumers, and influencers together to check it out for themselves and provide you with valuable feedback. You want to make sure that your time, money, and efforts don’t go to waste. In this case, learn more about how to host a successful product launch event.
Organize A Planning Team
There’s a lot of hard work that goes into planning any type of event. It’s not something that you’re going to want to tackle on your own. Instead, make the effort to organize a planning team of people who you can rely on and depend on to make the event a success. It’s important that you have a leader in place who can manage the planning team and keep track of all necessary timelines and tasks. You want each person to have a list of duties that they will be in charge of completing so that everything gets done before the main event. Having an event planning team in place will take some pressure and work off of you and ensure that you keep organized from start to finish.
Set A Budget
It’s also wise to know how much you want to spend and invest in your product launch event. Come up with and set a budget so that you don’t overspend and have regrets later on. There will be numerous costs to account for so make sure you map out all your line items and include all necessary expenses. For example, you’ll need to cover event production, marketing, and giveaway costs. You want your event to be impressive so make sure you have the funds ready to spend on this elaborate production and can impress your guests.
Pick A Date & Decide Who to Invite
You want to confirm that you know when your product will be ready to showcase. Ensure you have plenty of time to do some testing so that you’re confident about your product once you release it. Select a realistic date and time for your event and give yourself plenty of time to plan so that you don’t feel rushed. You should also decide who you’re going to invite to your product launch event. For instance, you may want to include other business professionals, relevant influencers in the space, and some of your most loyal customers. You want to figure this detail out so that you can spread the word to your guests as soon as possible and they can mark their calendars.
Determine the Location, Setup & Marketing Materials
Another important step is to determine the location of your product launch event. Consider if you want it to be indoors or outside as well. If you’ll be hosting it outside then have a backup plan or tents ready to go in case you experience bad weather. You’ll want to confirm the setup of the event and what marketing materials you’ll want to have present. One solution that you can use for security purposes and outdoor advertising is to purchase the heras fence banner with your company name and logo on it. It’s a great way to provide a branded backdrop and you can use a fence and these covers to create your event space and provide direction of where you want people to go and gather. You’ll also want to have a flyer that highlights the benefits and unique features of your product.
Plan Interactive Activities
It’s essential that you keep your audience engaged at your product launch event and that they don’t feel bored. Therefore, you should spend time planning interactive activities for them to enjoy. For example, you may want to run polls or contests or have different Q&A sessions going on. You might also want to give your guests the opportunity to try your product hands-on and see what it’s all about. This is your chance to offer an exclusive preview so that your customers feel appreciated and valued. Consider setting up a photo booth where your attendees can take pictures and share images of themselves at your event on social media. Keep the buzz going by sharing live social media updates of photos and videos.
Consider A Theme
You might also want to have a theme for your product launch event. This will provide you with direction on how to decorate and make it more fun. It not only needs to tie into your product or offering but also complement your brand. Be mindful of your color choices and make sure they are inviting and attractive. Having a theme will bring everything together and allow you to create a more cohesive atmosphere. It will provide a clear framework for planning and make the event more memorable for your attendees.
Market the Event & Create A Unique Hashtag
You want to make sure people know about and show up to your product launch event. Therefore, you’ll want to spend time and money marketing and advertising it. Consider which channels you think will be most suitable and communicate clear messaging and all the important details they should know. Now is also a good time to create a unique hashtag that you can use to drum up buzz and get people to share about it with their networks. It’s important that you use teaser campaigns and social media updates to build anticipation and generate excitement about your product launch event.
Gather Real-Time Feedback
You want to know how people are liking your product at the event. Therefore, you should find a way to gather real-time feedback. Have paper surveys they can fill out and staff walking around and asking the right questions. This is your chance to get honest and blunt opinions about what you’re rolling out. You will be able to take this feedback back to the office and drawing board and make changes based on these responses. You also want to be in the know about any issues that arise during the event so you can act quickly to rectify the situation and troubleshoot any urgent matters.
Think About Registration & Check-In Details
If you want to host a successful product launch event then think about registration and check-in details in advance. You want to avoid long lines and a bottleneck situation where people are sitting around waiting. It will help to create a landing page for the event online ahead of time and collect pre-registrations this way. The check-in process will go quicker if you have name tags already planned out and use technology or a mobile app to have people sign in. Once everyone arrives, set the right tone by giving a warm welcome and an official introduction of the event.
Prepare Swag Gifts & Goodie Bags
You don’t want your attendees to go away empty-handed. Therefore, you should make sure you prepare swag gifts and goodie bags that you can hand out. These are costs you’ll want to include in your budget and plan for. Don’t be afraid to splurge a little bit as it’s your chance to have your event stand out for all the right reasons. You want to offer gifts and items that your guests will appreciate and can use. You might also want to include special promotions and discounts or offers in these bags. Make sure they are well presented by having a branded bag to hand the stuff out in. This is your chance to get people talking and ensure they walk away with a positive impression of your event.
Have Enough Staff & Help On-Site
Product launch events get busy and hectic, especially if you have a large crowd. You want to make sure everyone is taken care of and being paid attention to. Run a smooth and successful product launch event by having enough staff and help on-site the day of your event. It will help if your staff wears the same branded shirt so that they stick out and people can turn to them if they have questions. It’s especially important to have your registration desk staffed properly so that people aren’t stuck in long lines. Train your staff to be friendly, knowledgeable, and approachable so that your guests feel welcomed and can have the best time possible.
Send Out A Follow-Up Survey
You want to take the time to measure your results and efforts. You can do so by sending out a follow-up survey after your product launch event. The best way is to send it through a mobile app or email. You may want to give people an incentive to fill it out such as being sent free products or getting their name in a raffle. This message is also a chance to thank your attendees for showing up to your event and giving their support. This feedback is your opportunity to enhance your product or future events and identify any areas for improvement.
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